Corporate Magician’s Newsletter
a sure-fire way to “lock in” corporate clients month
after month, year after year?
Let me explain…
As individual performers, we can only be in one place
at one time. When it comes to gigs, it seems like every
client wants a certain date at a certain time. In the case of
corporate holiday parties, here in the United States it seems
as though there are a few Fridays and Saturdays that many corporate
groups choose when planning their parties.
So, here’s what happens: you start booking those dates…
and then 5 or 6 more clients contact you for those same dates
over and over until the dates pass. (It’s most common
for the holiday season, but professional corporate workers know
it can happen all year.)
To make things even more frustrating, many of these additional
clients had higher budgets, and you’ve already got that
other gig locked in.
In the past, the only solution was to listen in vain as the prospect
says, “Well, your show sounds REALLY great! We’ll
keep your information until next year.”
The reality is this: That gig is GONE next year. The prospect
will have misplaced your info or forgotten all about booking anything
until the same time next year. There has to be a way to ensure
that when the prospect is looking for entertainment (or a motivational
speaker) that YOU can be right on the tip of their mind, so to
The answer is simple: taking
control of the situation and guaranteeing that when the time comes,
you’re already on the prospect’s mind because you’ve
had her attention the entire year. Not only that, but
this same technique can be used to alert your prospect to other
programs you offer, date-sensitive offers and much more.
What you need: a series of well-crafted newsletters!
Newsletters for magicians
are not new, but most of the ones in the past that I invested
in were pure crap, because they were filled with things
that the prospect did not care about: crossword puzzles,
motivational “tid-bits,” old truisms, trivia
and on and on. To make matters worse, the newsletters were
too long! The writers of these newsletters thought that
“more must be better.”
Remember, the prospects who would be reading these
newsletters are professionals in the high-stress corporate
world. They don’t have time for fluff.
After years of tweaking and experimenting, I can honestly say
that the newsletters I send out each month are rock-solid, finely-tuned
weapons of booing success!
A great corporate newsletter should have the following
- A QUICK READ – Again, these folks
are BUSY. Think of all the junk mail brochures and catalogs
you throw away each year. A great corporate newsletter must
be something the reader can scan through in a minute or too.
To quote Eugene Burger, in the case, “Less is More.”
- RELEVANT INFORMATION – Here’s
where many newsletters miss the mark. A great corporate newsletter
must contain info that the prospect would want to read. The
information should give them information to make their lives
easier, their jobs easier and more. It should be tailored
specifically for the corporate world, and each month I send
mine out, I get compliments such as, “Wow, I never thought
of that before,” or “Thanks, Cris, that’s
a really good idea.”
- COMPELLING “SOFT” OFFER –
There are a lot of Dan Kennedy-style sales letters and brochures
out there that many performers use to get clients to pick
up the phone and that’s great. Unfortunately, if you
want a prospect to continually read your newsletter each month,
the Dan Kennedy “in your face” approach is wayyyyyyyy
too…well, in your face! There’s a way to offer
your client your services in a way that is considerably more
‘gentle’ and besides, the purpose of the newsletter
is NOT to push your services hard core…it’s a
maintaining contact tool so you’re on the client’s
mind when she does need someone.
- PSYCHOLOGICALLY CRAFTED TO GET OPENED
– Let’s face it, all this cool stuff is worthless
unless the prospect actually opens and READS the darn thing!
There are all kinds of cool ways to compel someone to actually
open and read the newsletter.
Well, if you’ve
read this far, then you realize that this ad is all about my newest
release, “The Corporate Magician’s Newsletter System!”
Here’s what you get in this incredible package:
MY CORPORATE NEWSLETTERS FOR THE ENTIRE YEAR
That’s right, you get all twelve
of the newsletters that I send out to any corporate
prospect who has contacted me in the past.
It’s taken me years of fine-tuning to get
these babies to the state of awesome-ness that they
are in, but believe me, they WORK!
You may be wondering about the layout, too…each
newsletter has the same basic layout and is composed
in Word, meaning it will work in just about any
modern computer. You can print them off yourself,
if you like.
The actual layout and design is simple,
elegant and professional. Also, each newsletter
is one 8 x 11 sheet of paper, front and back, so
printing them up is fast and simple.
All twelve newsletters are bound separately from
the other components so as you review my psychology,
you’ll be able to have each newsletter up,
for a side-by-side viewing.
FULL EXPLANATIONS OF WHY THEY WORK
In this sizzling book, I will outline
every trick, tip and nuance for these newsletters.
I break down the psychology of why I picked the
subjects that I did for each month, the techniques
I’ve learned over the years to make sure they
get read (with different options) and much more.
There are a lot of slick hypnotic and NLP-type techniques
that I’ve incorporated into each one, and
you get to benefit from my hard work.
I also explain what you’ll need to change
for each one to make it “yours,” color
psychology (yes, the color paper you use CAN make
a difference!) and much more.
Finally, I also cover the in’s and
out’s of getting people on to your newsletters
list, when to ask, when not to ask, overall mistakes
to avoid in the process and more.
ALL THE NEWSLETTERS ON CD!
Just pop this puppy into your computer
and make the changes to personalize for you and
presto! You’re ready to go!
ALL NEWSLETTERS CONVERTED TO EZINES!
I must be crazy for letting this go!
I’ve also converted the corporate newsletters
into ezines! They’re included in the package
FREE! In our modern, digital world, having
monthly ezines to send out to your corporate clients
and prospects is a MUST to stay in touch.
just a sample of what I include in this section:
- All of the details of using the ezines
- Why I’ve formatted them the way I did
- Pitfalls to avoid
- Not falling into the SPAM trap
- Subject lines to ensure they get opened
- When NOT to put someone on the list
- And MUCH more!!
If I could point to one thing that’s helped me get more
corporate prospects to call me back after the initial contact,
I can honestly say right here, this system is IT.
The only reason I’m even putting this out is to give back…
I’m drastically scaling back my travel schedule this year
as my clinical hypnosis business takes off and like a lot of other
professionals, I enjoy giving back, because without the generosity
of others before me, I would not be where I am today.
The Big Pricing Question…
I debated a long time what to charge. Honestly, this system
is worth several thousand dollars a year to me, so I could
charge $10,000 for this system and it would be worth every penny.
Realistically though, I’m not going to charge that. I considered
$1000, which breaks down to less than $50 per ezine and less than
$50 per newsletter… but since I’m a nice guy, I’m
going to go even lower than I thought and release this System
for a measly $299.99. Trust me when I say, this IS
a VERY limited release and I reserve the right to yank it any
time… much like I did last year with Murder
Order the “Corporate
Magician’s Newsletter System” today and ‘lock
in’ your prospects for paid shows!
Your Investment: $299.99